THE MICE SHIFT
IN ASIA

ADVERTORIAL Jordan has experienced a remarkable recovery in tourism as an increasingly popular choice for Asian travellers seeking unique experiences. The Jordan Tourism Board (JTB) has understood the importance of the Asian market and is actively promoting the country's diverse offerings to cater to their preferences. In order to appeal to Asian tourists, JTB is…

Good morning and welcome to Day 2 of ITB Asia. Reflecting on yesterday, we kicked off our 16th edition with a strong start. The turnout of visitors was impressive, and the opening ceremony set the stage for what's to come. The depth and breadth of discussions, particularly the keynote addresses by Hermione Joye from Google…

Rakuten Group, a global conglomerate known for its diverse portfolio spanning e-commerce, digital content, communication and fintech, is no stranger to innovation. With 1.7 billion members worldwide, the brand has made a name for itself in the annals of global business. This year, visitors to ITB Asia will have the opportunity to discover Rakuten Travel…

Mandai Wildlife Reserve is exhibiting at ITB Asia this year, and proudly claims that every visit to their parks "comes with conservation included." A portion of Mandai’s revenue is committed to protecting wildlife and supporting conservation projects in Singapore and the region, and a number of their activities and programmes include education surrounding the protection…

NEOM and the super-yacht maintenance company, MB92 Group, announced in September a partnership to establish a 10,000 m2 repair facility for yachts. The facility will be based in Sindalah, NEOM’s luxury island and yachting destination in the Saudi Arabian Red Sea. The partnership aligns with the imminent opening of Sindalah in 2024 and will be…

Unififi Group, a technology-driven airline ticket and ancillary supplier, is presenting its approach to B2B travel distribution at ITB Asia 2023. The travel sector is undergoing significant technological shifts, and Unififi Group is at the vanguard of this transformation. As a global airline ticket seller and aggregator, Unififi Group is dedicated to addressing the pressing…

Ian Cummings, Global Head for CWT Meetings & Events, an award-winning corporate meetings and events agency, spoke to ITB Asia News in an exclusive interview The Global Head discussed the challenges facing the market today and how face-to-face meetings and sustainability can go hand in hand. What are some of the challenges facing meeting and…

2023 has been a successful year for BWH Hotels, one of the leading global hospitality networks comprised of WorldHotels, Best Western Hotels & Resorts and SureStay Hotels ADVERTORIAL The group successfully accelerated its expansion strategy, achieving prestigious awards and creating exceptional guest experiences across Asia. With 19 distinct brands ranging from economy to luxury, BWH…

Banyan Tree Group is one of the world’s leading independent, multi-branded hospitality groups, with a purpose-driven approach centred on well-being and sustainability across its portfolio of 10 global brands. Banyan Tree Group's properties not only offer Asian-style luxury but also aim to provide a "Sanctuary for the Senses" for travellers seeking ecological and cultural experiences…

Wyndham Hotels & Resorts’ commitment to its OwnerFirst approach has seen notable results in the APAC region. In 2022, the hotel chain experienced a 6% increase in room capacity, with 30% of these new signings attributed to repeat owners. Notably, 40% of their agreements achieved same-year signings and openings. This strong partnership model contributed to…

Meliá Hotels International is due to open its first ME by Meliá hotel in the Asia Pacific. Planned for 2027, ME Guangzhou will aim to take guests to a new level of hospitality. ME Guangzhou will feature 120 rooms and suites, each designed to offer a luxurious haven for guests. The hotel will boast diverse…

ITB Asia News spoke to Boon Sian Chai, Managing Director and Vice President, International Markets Trip.com Group, in an exclusive interview ADVERTORIAL He discussed the latest consumer travel trends as well as the use of AI for creating products and content. How is traveller behaviour evolving? We observe several trends. Many tourists are exploring more off-the-beaten-track…

Already known as an economic hub in South Korea, Ulsan is now looking to establish itself as an obvious choice for MICE activities The city is presenting its infrastructure and various MICE products at ITB Asia this year. Ulsan is South Korea's seventh-largest metropolis with over a million people living there. The city is located…

This year, Croatia is inviting visitors to ITB Asia to discover its landscapes and rural charm. Over 90% of its land is rural, encompassing 8 national parks and 12 nature parks, some of them UNESCO-protected. These regions offer travellers a range of options from adrenaline-filled parks to authentic Croatian homesteads. The rising trend is clear:…

With direct access from many major European airports such as Helsinki, Schiphol and Frankfurt, Norway has become a popular destination for international tourists. Visit Norway is exhibiting at ITB Asia this year, looking to attract travellers with their unique landscapes, adventure tourism and culinary experiences. One of the ways travellers can experience Norway is by…