Unififi Group, a technology-driven airline ticket and ancillary supplier, is presenting its approach to B2B travel distribution at ITB Asia 2023.
The travel sector is undergoing significant technological shifts, and Unififi Group is at the vanguard of this transformation. As a global airline ticket seller and aggregator, Unififi Group is dedicated to addressing the pressing challenges of the industry. High resource demands, cumbersome integration methods and intricate post-sales procedures have long been hurdles to overcome. Unififi’s solution is an automated system designed to streamline operations and elevate the customer journey.
In response to the rapid technological advancements in the travel domain, Unififi Group has delved into the potential of cutting-edge distribution technologies, innovative payment systems, and the capabilities of artificial intelligence. 2023 marked a pivotal year for the group as they rolled out online modules tailored for group and individualised ticketing. According to the company, this initiative empowers businesses to tap into the growing market for tailored travel solutions through Unififi’s established API and agent login platform.
However, the journey in B2B travel distribution is not without its challenges. It is important to strike a balance between automation and human touch and make strategic investment decisions as well as ensure the workforce is adept at leveraging new technologies. Unififi Group’s strategy is multifaceted: they are keen on exploring niche markets, continuing to upgrade their technological arsenal, bringing added customer value and fostering a tech-aware team.
