Discovering rural Croatia at ITB Asia 2023

This year, Croatia is inviting visitors to ITB Asia to discover its landscapes and rural charm. Over 90% of its land is rural, encompassing 8 national parks and 12 nature parks, some of them UNESCO-protected. These regions offer travellers a range of options from adrenaline-filled parks to authentic Croatian homesteads.

The rising trend is clear: travellers are seeking the natural parts of Croatia. They want wholesome food, artisanal products, clean environments, and a journey into the unknown. Croatian villages, rich in tradition, offer experiences that are both unique and deeply rooted in history, with culinary recipes passed down for generations.

Croatia’s rural spaces try to offer something for everyone, whether travellers are looking for family activities, a romantic retreat, or a road-trip among friends. Adventurous activities range from rafting and kayaking to horseback riding, while cyclists can enjoy four EuroVelo routes and various local trails. For those looking for something calmer, there are lots of options for hiking or simply picnicking outdoors.

Accommodation in Croatia is a blend of tradition and modernity. Stay options include traditional village homes, adventure-centric facilities, farm stays and luxury villas. Sustainability is a core focus for the country, as ensuring Croatia’s landscapes and heritage remain intact for future visitors is a priority.


Photo: Houses at Gacka River – © Zoran Jelaca/CNTB