Jordan’s road to recovery in tourism


Jordan has experienced a remarkable recovery in tourism as an increasingly popular choice for Asian travellers seeking unique experiences. The Jordan Tourism Board (JTB) has understood the importance of the Asian market and is actively promoting the country’s diverse offerings to cater to their preferences.

In order to appeal to Asian tourists, JTB is focusing on promoting travel during the low seasons of summer and winter. This allows visitors to enjoy fewer crowds while still experiencing all that Jordan has to offer. It provides an opportunity for more personalised experiences at iconic sites without feeling overwhelmed by large groups.

Tourism plays a vital role in Jordan’s economy, contributing significantly to its GDP and providing employment opportunities for local communities. JTB is committed to creating sustainable tourism practices that benefit both visitors and locals alike.

Jordan boasts six UNESCO World Heritage Sites that showcase its historical and cultural significance. From the ancient city of Petra, carved into the mountains, to the Roman ruins of Jerash and the desert landscapes of Wadi Rum, each site offers a unique glimpse into Jordan’s rich past.

As Jordan continues to recover and welcome tourists from around the world, Asian travelers are discovering the allure of this captivating destination. With JTB’s focus on promoting travel during low seasons and offering more affordable options, now is the perfect time for Asian tourists to explore the wonders Jordan has to offer. From UNESCO World Heritage Sites to warm hospitality and breathtaking landscapes, Jordan promises an unforgettable experience.