The official
Dailies
Day 3—Let’s make it count!
Good morning and welcome to Day 3 of ITB Asia 2026! We may have reached the final day, but the show is far from over. There is still a full day ahead to meet, learn,…
Dailies
Business Events Sarawak: Community-led experiences take centre stage
Sarawak is repositioning business events from the traditional tourist experience to purposeful, community-led experiences that bring groups closer to Sarawak’s communities, culture and way of life. While Sarawak is already known for its culture, nature,…
Dailies
Trip.Biz’s Agent ONE takes aim at travel friction
Trip.Biz, the business travel brand of Trip.com Group, unveiled its new Agent ONE AI tool in September. Trip.Biz CEO Tao Song said of the launch: “We are building for the new world, in which digital…
Dailies
Dunhuang: Ancient art meets a new audience
Dunhuang’s centuries-old artistic heritage is finding new ways to reach international audiences. Zhang Jing, Director of the Dunhuang Art Application and Extension Research Center, explains how research, education, performance and technology are helping bring this…
Dailies
Sri Lanka: From wellness to wildlife
Long known for its natural beauty, Sri Lanka is broadening the conversation around its tourism offer. Buddhika Hewawasam, Chairman of the Sri Lanka Tourism Promotion Bureau, explains how wellness, wellbeing, culture and immersive experiences are…
Dailies
Building on a strong start
Welcome to the second day of ITB Asia 2026! After a busy opening day of meetings, conversations and introductions across the show floor, today brings more opportunities. Yesterday showed us just how much can happen…
Dailies
Kenya: Where business meets the magic of Africa
Few destinations combine business, adventure and authentic experiences as seamlessly as Kenya. From the dynamic energy of Nairobi to the timeless landscapes of the Maasai Mara and the turquoise waters of the Indian Ocean, Kenya…
Dailies
Cactus Tours opens the door to authentic Madagascar
Madagascar has a mix of African and Asian roots with its first settlers arriving from Southeast Asia about 1,500 years ago. Malagasy remains an Austronesian language, and the blend is visible in the island’s culture,…
Dailies
Maya Mobile takes the friction out of travel
Maya Mobile, the travel eSIM brand trusted by over 3.5M travellers and ITB Asia 2026’s Official Connectivity Partner, is at the show with a message for the travel industry: connectivity should be the one part…
Dailies
Mandai Wildlife Reserve: The wilder side of Singapore
With the Mandai Wildlife Reserve now complete after a decade of transformation, Singapore is adding a new dimension to its tourism offer. Bennett Neo, Group Chief Executive Officer of Mandai Wildlife Group, discusses the destination’s…
