ITB Asia News :
Where tradition
meets technology

Good morning and welcome to Day 3 of ITB Asia 2026! We may have reached the final day, but the show is far from over. There is still a full day ahead to meet, learn, discover and, perhaps most importantly, follow up on the conversations that began over the past two days. Looking back on…

Sarawak is repositioning business events from the traditional tourist experience to purposeful, community-led experiences that bring groups closer to Sarawak’s communities, culture and way of life. While Sarawak is already known for its culture, nature, adventure, gastronomy and festivals, the destination is placing greater emphasis on experiences that allow business event groups to engage more…

Trip.Biz, the business travel brand of Trip.com Group, unveiled its new Agent ONE AI tool in September. Trip.Biz CEO Tao Song said of the launch: “We are building for the new world, in which digital adoption pushes the boundaries of what’s possible, and gives way to innovative tech solutions that help fix real-world challenges." One…

Dunhuang’s centuries-old artistic heritage is finding new ways to reach international audiences. Zhang Jing, Director of the Dunhuang Art Application and Extension Research Center, explains how research, education, performance and technology are helping bring this cultural legacy around the world. Can you tell us about the Dunhuang Art Application and Extension Research Center? What is…

Long known for its natural beauty, Sri Lanka is broadening the conversation around its tourism offer. Buddhika Hewawasam, Chairman of the Sri Lanka Tourism Promotion Bureau, explains how wellness, wellbeing, culture and immersive experiences are becoming an increasingly integral part of the destination's appeal. What can visitors to ITB Asia 2026 discover on Sri Lanka's…