ITB Asia News :
Creating lasting
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Welcome to the second day of ITB Asia 2026! After a busy opening day of meetings, conversations and introductions across the show floor, today brings more opportunities. Yesterday showed us just how much can happen when the travel industry comes together in one place, and there is plenty more ahead. If the first day of…

Few destinations combine business, adventure and authentic experiences as seamlessly as Kenya. From the dynamic energy of Nairobi to the timeless landscapes of the Maasai Mara and the turquoise waters of the Indian Ocean, Kenya offers an exceptional proposition for both conference and leisure travellers. Nairobi is at the heart of Kenya’s conference tourism. A…

Madagascar has a mix of African and Asian roots with its first settlers arriving from Southeast Asia about 1,500 years ago. Malagasy remains an Austronesian language, and the blend is visible in the island’s culture, cuisine and rice-terraced Highlands. The world’s fourth-largest island is widely recognised as one of the top five biodiversity hotspots in…

Maya Mobile, the travel eSIM brand trusted by over 3.5M travellers and ITB Asia 2026's Official Connectivity Partner, is at the show with a message for the travel industry: connectivity should be the one part of a trip nobody has to plan. For most travellers, getting online abroad still comes with some friction. There is…

With the Mandai Wildlife Reserve now complete after a decade of transformation, Singapore is adding a new dimension to its tourism offer. Bennett Neo, Group Chief Executive Officer of Mandai Wildlife Group, discusses the destination’s growth, conservation mission and potential for longer, more immersive stays. This year marks the Grand Opening of the Mandai Wildlife…

BWH Hotels has continued the expansion and evolution of its business across Asia-Pacific in 2026. Visitors to ITB Asia can learn more about the new hotels, residences, and development opportunities across the region at the company's stand. A defining milestone in 2026 was BWH's expansion in Vietnam with the introduction of the first WorldHotels Branded…

BWH Hotels has built a reputation across the industry for its commitment to sustainability. In 2025, Best Western Hotels & Resorts and SureStay Hotels in Southeast Asia, Japan, and Pakistan successfully achieved certification under the Global Sustainable Tourism Council (GSTC) standards. This year, all WorldHotels properties in Asia are now GSTC-certified as well. Through its…

As a top MICE destination, Seoul offers world-class venues, seamless infrastructure, and distinctive experiences that create the ideal balance of business and leisure. At ITB Asia 2026, the Seoul Tourism Organization is bringing together nine trusted partners showcasing the city’s diverse strengths across hospitality, travel, incentives, events, and unique experiences. Leading the hospitality offering are…