ITB Asia News :
Pioneering a new
age of travel

ITB Asia News spoke with Sarawak Tourism Board CEO Sharzede Datu Haji Salleh Askor about the increasing popularity of the Malaysian state’s unique tourism offerings and new developments such as Niah Caves National Park’s recent designation as a UNESCO World Heritage Site. Can you share the most recent visitor statistics for Sarawak? Sarawak has seen…

Since last year, ITB Asia News has partnered with Click A Tree as part of its journey to becoming carbon neutral. This year, ITB Asia News will plant an additional 1,300 trees through the organisation Click A Tree is involved in several meaningful sustainability projects, including planting trees, collecting plastic from the sea, creating educational…

Good morning and welcome to ITB Asia 2024! We’re thrilled to kick off this year’s edition with an exciting day packed with insights, innovation, and networking opportunities, as thousands of industry professionals, exhibitors, and thought leaders gather in Singapore. Whether you're here to discover the latest trends in travel, meet global suppliers, or explore cutting-edge…

Ascott’s innovative hotel-in-residence model blends short and long stays to meet the evolving needs of modern travellers For over 40 years, Ascott has been at the forefront of global hospitality, innovating the industry with its extended-stay serviced residences. Today, the company is making waves with its flex-hybrid hotel-in-residence model, offering a seamless blend of short…

RateHawk is here at ITB Asia demonstrating how it saves travel professionals time by delivering comprehensive services all in one place. As the travel industry evolves, agents face growing challenges in meeting increasingly demanding client expectations and needs. This is where RateHawk, an all-in-one B2B platform, part of the Emerging Travel Group, comes in as…

At ITB Asia, Exely is introducing the newest feature in its Booking Engine, Rate Match, which enables hotels to improve their price consistency and increase direct revenues. Rate Match is designed to empower hoteliers by ensuring pricing consistency across online booking channels. This innovative feature enhances hotels’ brand exposure, drives direct bookings, and solidifies guest…

Exhibiting at ITB Asia 2024, Sunway Theme Parks are getting ready to dazzle visitors with a series of festivities at the Sunway Lagoon and Sunway Lost World of Tambun parks. Chinese New Year will see red lanterns and floral displays and offer guests an opportunty to enjoy traditional performances, special food stalls, and spectacular fireworks.…

Mandai Wildlife Reserve, home to Singapore’s renowned wildlife parks, is set to welcome new nature-inspired experiences. Opening in 2025, the Mandai Rainforest Resort by Banyan Tree will offer eco-friendly stays, while Rainforest Wild, the fifth wildlife park, will transport visitors into the rainforests of Southeast Asia and Africa. Visitors can explore diverse ecosystems, from treetop…

Both UN Tourism and PATA point to an acceleration in the recovery of tourism in Asia and the Pacific in 2024 As Asia and the Pacific lifted restrictions for international travellers at the end of 2022, tourism recovery became visible in 2023, supported by strong pent-up demand. According to UN Tourism, total arrivals to this…

With specialised convention centres and a strong network of suppliers, as well as beautiful beaches and a vast hotel offering, Busan, South Korea has become a top hub for meetings, incentives, conferencing, and MICE travel. A prominent destination in Asia for MICE events, Busan has already hosted numerous prestigious international conferences. Boasting an excellent infrastructure…

Gyeongju, with it blend of history and natural beauty is not only a cornerstone of Korea's cultural heritage, but thanks to its modern amenities, the city has also become a prime location for business events. The culmination of Gyeongju's recognition as a meeting destination is its selection as the host city for the 2025 APEC…

Unififi Group has expanded its airline content distribution capabilities, offering travel agents and online travel agencies (OTAs) greater access to flight options. Unififi Cloud now connects to over 540 airlines through four Global Distribution Systems (GDS) and has direct connections with more than 40 airlines via New Distribution Capability (NDC) and API integrations. This development…

At ITB Asia 2024, Transsib Voyage is announcing the return of its exclusive private train tours on the Trans-Siberian Railway starting in 2025, offering new opportunities for travel agents and tour operators. The Siberia-based Destination Management Company (DMC) is set to provide tailored journeys that combine luxury, comfort, and unique experiences along the world's longest…

With seven national parks and a host of special adventure tours led by certified guides, Hokkaido is an ideal destination for fans of the great outdoors and has brought its rich tourism offer to ITB Asia 2024. Hokkaido, Japan’s northern-most island, is blessed with magnificent natural landscapes. An island as big as the surface area…

An experiential attraction, Sentosa Sensoryscape blends nature, architecture, and technology across 30,000 square metres to awaken all six senses. Exhibiting at ITB Asia again this year, Sentosa has a varied offer of attractions for visitors from all over the world. Earlier this year, Sentosa Island launched Sentosa Sensoryscape, a landmark attraction that connects guests from…