Good morning and welcome to ITB Asia 2024! We’re thrilled to kick off this year’s edition with an exciting day packed with insights, innovation, and networking opportunities, as thousands of industry professionals, exhibitors, and thought leaders gather in Singapore. Whether you’re here to discover the latest trends in travel, meet global suppliers, or explore cutting-edge technologies, today sets the tone for a transformative journey ahead.
The day begins with opening remarks by Dr Mario Tobias, CEO of Messe Berlin, from 8:45 to 9:00 a.m. on Level 3. Dr Tobias will officially open the event, providing a glimpse into the exciting highlights and discussions that await throughout the show.
Following his address, don’t miss the keynote on Global Trends for Sustainable Travel and Tourism by Liz Ortiguera, Managing Director Asia-Pacific at WTTC. At 9:00 a.m., she’ll dive into the latest trends shaping the industry’s future, offering valuable insights into sustainability initiatives, economic forecasts, and game-changing research. As sustainability takes centre stage in the industry, this session is a must-attend for anyone looking to stay ahead in the evolving travel landscape.
In the afternoon, Trip.com be in the spotlight with a deep dive into AI-driven marketing strategies. From 1:00 p.m. to 1:30 p.m. at the Travel Tech Asia Theatre, Han Feng, Head of Marketing at Trip.com, will discuss how AI is transforming content creation, predictive analysis, and personalisation strategies. This session will showcase how AI can help businesses improve efficiency and reach diverse traveller markets in today’s digital age.
Beyond the rich conference programme we have on offer, don’t forget to explore the exhibition halls, where over 1,800 exhibitors from around the world are showcasing their latest products, services, and innovations. From destination management companies to technology providers, airlines, and hotel brands, ITB Asia 2024 offers unparalleled opportunities to connect with key players across the travel ecosystem. Holding ITB Asia alongside MICE Show Asia and Travel Tech Asia means that we provide an optimised experience of three events in three days, giving you even more chances to explore all that the industry has to offer. ITB Asia will span both floors while you can find Travel Tech Asia on Level 1 and MICE Show Asia on the Basement 2.
Get ready for an exciting first day—ITB Asia 2024 is just getting started!
