Exely’s Rate Match for hoteliers: Price consistency across booking channels
At ITB Asia, Exely is introducing the newest feature in its Booking Engine, Rate Match, which enables hotels to improve their price consistency and increase direct revenues.
Rate Match is designed to empower hoteliers by ensuring pricing consistency across online booking channels. This innovative feature enhances hotels’ brand exposure, drives direct bookings, and solidifies guest trust through strategic pricing practices.
Rate Match works by monitoring online travel agencies (OTAs) and website prices, and automatically aligning them to prevent disparities, which leads to more direct bookings. Additionally, unlike other tools, Rate Match syncs price changes directly with Google Free Booking Links. This unique feature allows hotels to display aligned prices right at the hotel search stage in Google, rather than just at the booking stage, enhancing brand exposure and driving more qualified traffic to their website.
By using Rate Match, hotels can ensure they offer competitive prices and secure reservations from guests who have a tendency to compare between OTAs and hotel websites. Additionally, hotels are empowered to drive direct bookings and bypass high OTA commissions. With Exely Booking Engine, commission fees drop to just 4%, compared to 20% on many OTAs, improving both gross revenues and profit margins.
This combination of increased visibility, higher direct sales, and cost savings makes Rate Match a game-changer for hoteliers.
ITB Asia Visitors can discover Rate Match and other Exely solutions at the Exely stand.
