Good morning and welcome to Day 2 of ITB Asia 2024. After an exceptional first day filled with insightful discussions, innovative ideas, and rich networking opportunities, we are excited to continue exploring the key trends shaping the future of the travel industry. Yesterday’s opening provided us with an in-depth look into how sustainability and technology are driving evolution in the sector. For those who might have missed the keynotes, today’s edition of our magazine features an exclusive interview with Dr Mario Tobias, CEO Messe Berlin on page 6. He shares his valuable insights into the future of the ITB brand.
Today, we have an exciting lineup of sessions that will provide even more valuable insights into the future of the travel, MICE, and tech sectors. This morning at 10:30 a.m., the MICE Leaders’ Panel in the MICE Show Asia Theatre will focus on strategies for achieving transformative excellence within the MICE ecosystem, a key area for those involved in business travel, meetings, and events. At 11:00 a.m., be sure to attend “Superapps: The Unstoppable Force Redefining Travel Distribution” in the Travel Tech Asia Theatre, where experts will discuss how superapps are revolutionising the travel industry, particularly in Asia. These apps are becoming indispensable tools for travellers and businesses alike, offering seamless, integrated travel services. For those interested in market trends, the APAC Travel Outlook session at 11:00 a.m. in the Knowledge Theatre will provide a detailed analysis of the region’s recovery post-pandemic and offer insights into long-term growth prospects. These sessions are invaluable for anyone looking to understand the forces shaping travel in the Asia-Pacific region.
In addition to the conference sessions, today’s edition of our magazine is shining a regional spotlight on Europe. If you are interested in exploring new opportunities in the European market, be sure to visit the European exhibitors showcasing their latest offerings at the show today. Europe continues to be a leader in both tourism and travel services, and the exhibitors here are ready to share their innovations and insights. On the tech side, our Travel Tech exhibitors are presenting cutting-edge solutions that are transforming how we approach travel, from AI-driven platforms to new customer engagement technologies. Don’t miss the chance to engage with these exhibitors and learn more about this sector.
We are looking forward to another inspiring and productive day at ITB Asia 2024. Whether you are here to discover the latest trends in sustainability, explore new luxury travel opportunities, or find the next big thing in travel technology, ITB Asia offers a wealth of opportunities for growth and discovery. Let’s build on the energy from yesterday and continue shaping the future of travel together. We wish all visitors and exhibitors an exciting and successful second day!