BESarawak promotes team building offers at ITB Asia

BESarawak (Business Events Sarawak) aims to attract more national and international meetings and incentives through a new immersive team building programme, Tribespirit Teambuilding.

As part of the destination’s strategic development plan, BESarawak is working in close partnership with main local actors like Miri Business Committee (MBEC) to host more national and international meetings and incentives. “Our principal move this year was to expand the existing support system to attract more corporate meetings and incentive groups to Miri, Sarawak’s second largest city” explains Amelia Roziman, BESarawak’s CEO. “The support given to incentives houses, destination management companies, corporate organisations and alike for this particular segment is larger and more substantial than before.”

Business Events Sarawak is taking active steps to promote more destinations in Sarawak. The northern city of Miri is part of this strategy and is looking to attract new markets and increase delegate arrivals, with an immersive team building programme, Tribespirit Teambuilding.

After its initial launch in Kuching last year, this motivational programme made its way to Miri in a bid to open more options for national and international corporate meetings and incentive planners.

Unlike other traditional team building programmes, Tribespirit Teambuilding, is centred around the GoTeam mobile application to manage and monitor on-ground activities remotely using geo-tracking technology. Challenges are GPS-triggered and updates, feedback, and scores are kept in real-time to give the programme a more tailored experience. 

BESarawak and MBEC co-developed the programme with training and team building provider Asia Ability and industry partners, Miri City Council and Sarawak Forestry Corporation to ensure that the experience was done successfully without compromising on the elements that make a teambuilding programme effective. 

BESarawak is back at ITB Asia as a coexhibitor of Tourism Sarawak, who benefitted from ITB Asia to launch its new “Look See Chiak Makan” campaign during a press conference yesterday.

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