Business Events Perth celebrates 50th anniversary at ITB Asia

Business Events Perth is pitching the Western Australia’s capital to MICE organisers as the city remains the closest destination for Asian travellers in the Pacific.

Business Events Perth has many reasons to celebrate at ITB Asia this year. The company, which is in charge of attracting business events including MICE, is celebrating its 50th anniversary this year. Established in 1972, Business Events Perth drives the business events sector in Western Australia by marketing the City and State as a premium business events destination. A second reason to celebrate is that Western Australia has fully opened to all travellers once again. A third reason, is the announcement by the Government of Western Australia last May that additional funds would be released as part of its 2022-23 State Budget. This amounts to an increase of US$19.3 million (A$31 million) in funding for tourism events and includes US$12.4 million for a new Major Events Fund of which US$3.1 million has been allocated for hosting business events.

The boost comes at a pivotal time for Western Australia’s business events industry, which is poised to experience a significant period of growth and recovery following the reopening of the WA border.

Business Events Perth CEO Gareth Martin Perth Business Events welcomes the additional funding, recognising the important role that business events have played in strengthening and diversifying the State’s economy. Mr Martin, who spoke on October 19 during the CVB panel session, expressed his confidence on the travel industry resilience and growth.

Stand : E35