ITB Asia CULTURAL PATHWAYS,
BUSINESS GATEWAYS

The global B2B travel tech company HBX Group is unveiling its Marketing Suite at ITB Asia this year, which includes a complete collection of marketing services designed to inspire, convert, and drive growth. Serving as a point of reference for hotels, DMOs, airlines, and any business looking to engage with travellers and travel distributors, the HBX…

DerbySoft has enlarged its portfolio this year with products designed to further meet the needs of the travel industry and its customers. DerbySoft's Social Media China integrates availability, rates, and inventory (ARI) into top platforms, enabling seamless engagement with Chinese customers, driving direct bookings and increasing visibility. The company's Business Travel Suite enhances operational efficiencies…

Traveloka, a leading travel platform for Southeast Asia, is showcasing its B2B platform, Traveloka Partners Network, at ITB Asia 2024. Providing a gateway to the region's vast travel market, Traveloka Partners Network offers access to a wide range of airlines, accommodations, and activities. With flexible APIs, advanced tools, and a robust search engine for seamless…

At ITB Asia 2024, the digital travel platform Agoda is revealing the winners of its annual Customer Review Awards, acknowledging over 40,000 properties across 147 markets that have demonstrated excellence by securing impressive customer ratings of 8.0 or above. Assessing properties on various criteria, including value for money, location, cleanliness, staff, and facilities, Agoda has also…

Europe continues to be the number one destination in tourist arrivals, a ranking unlikely to change in the near future according to UN Tourism. No continent in the world attracts more tourists than Europe. With over 707 million international tourist arrivals in 2023, the continent generated 54% of all tourist movements in the world. According…

The presence of Sarajevo at ITB Asia reflects the increasing importance of the Asian market for the capital of Bosnia Herzegovina. "We are here to show the best of our city and promote our culture, our traditions, our architectural heritage and above all, our unique lifestyle shaped by the blend of all religions," Faruk Caluk,…

ITB Asia News spoke with Sarawak Tourism Board CEO Sharzede Datu Haji Salleh Askor about the increasing popularity of the Malaysian state’s unique tourism offerings and new developments such as Niah Caves National Park’s recent designation as a UNESCO World Heritage Site. Can you share the most recent visitor statistics for Sarawak? Sarawak has seen…

Since last year, ITB Asia News has partnered with Click A Tree as part of its journey to becoming carbon neutral. This year, ITB Asia News will plant an additional 1,300 trees through the organisation Click A Tree is involved in several meaningful sustainability projects, including planting trees, collecting plastic from the sea, creating educational…

Good morning and welcome to ITB Asia 2024! We’re thrilled to kick off this year’s edition with an exciting day packed with insights, innovation, and networking opportunities, as thousands of industry professionals, exhibitors, and thought leaders gather in Singapore. Whether you're here to discover the latest trends in travel, meet global suppliers, or explore cutting-edge…

Ascott’s innovative hotel-in-residence model blends short and long stays to meet the evolving needs of modern travellers For over 40 years, Ascott has been at the forefront of global hospitality, innovating the industry with its extended-stay serviced residences. Today, the company is making waves with its flex-hybrid hotel-in-residence model, offering a seamless blend of short…

RateHawk is here at ITB Asia demonstrating how it saves travel professionals time by delivering comprehensive services all in one place. As the travel industry evolves, agents face growing challenges in meeting increasingly demanding client expectations and needs. This is where RateHawk, an all-in-one B2B platform, part of the Emerging Travel Group, comes in as…

At ITB Asia, Exely is introducing the newest feature in its Booking Engine, Rate Match, which enables hotels to improve their price consistency and increase direct revenues. Rate Match is designed to empower hoteliers by ensuring pricing consistency across online booking channels. This innovative feature enhances hotels’ brand exposure, drives direct bookings, and solidifies guest…

Exhibiting at ITB Asia 2024, Sunway Theme Parks are getting ready to dazzle visitors with a series of festivities at the Sunway Lagoon and Sunway Lost World of Tambun parks. Chinese New Year will see red lanterns and floral displays and offer guests an opportunty to enjoy traditional performances, special food stalls, and spectacular fireworks.…

Mandai Wildlife Reserve, home to Singapore’s renowned wildlife parks, is set to welcome new nature-inspired experiences. Opening in 2025, the Mandai Rainforest Resort by Banyan Tree will offer eco-friendly stays, while Rainforest Wild, the fifth wildlife park, will transport visitors into the rainforests of Southeast Asia and Africa. Visitors can explore diverse ecosystems, from treetop…

Both UN Tourism and PATA point to an acceleration in the recovery of tourism in Asia and the Pacific in 2024 As Asia and the Pacific lifted restrictions for international travellers at the end of 2022, tourism recovery became visible in 2023, supported by strong pent-up demand. According to UN Tourism, total arrivals to this…