Day 3—Let’s make it count!

Good morning and welcome to Day 3 of ITB Asia 2026! We may have reached the final day, but the show is far from over. There is still a full day ahead to meet, learn, discover and, perhaps most importantly, follow up on the conversations that began over the past two days.

Looking back on yesterday, a Memorandum of Understanding was signed between Messe Berlin Asia Pacific and the Association of the Indonesian Tours and Travel Agencies (ASITA), marking the launch of ITB Asia Select Indonesia. Taking place in Jakarta from 23–24 June 2027, under the ITB Asia Select platform, the new event will extend the ITB Asia network into key markets across the region and create new opportunities for international exhibitors to connect with local buyers.

This spirit of connection has been evident throughout ITB Asia, MICE Show Asia and Travel Tech Asia. Across the show floor, we have seen ideas exchanged and partnerships strengthened, bringing together destinations, experiences, business events and the technologies changing how we plan, book and manage travel.

Today is the time to make those last meetings count. Go back to that stand that caught your attention. Continue a conversation over coffee. Explore a part of the show you haven’t yet seen. And there is still plenty to hear in our conference theatres, with discussions on the changing traveller, technology, sustainability, MICE and the forces shaping tourism across Asia-Pacific.

While ITB Asia draws to a close this evening, the ITB journey continues. Next up is another exciting milestone for the ITB family: the inaugural ITB Americas in Guadalajara, Mexico, from 10 to 12 November. The global travel community will then gather for ITB Berlin from 16 to 18 March 2027, followed by ITB China, ITB Asia Select Indonesia and ITB India later in the year.

For now, we still have a full day in Singapore. Some of the most productive conversations happen when your schedule starts to open up, so keep talking, keep exploring and enjoy one final day together. Best of luck out there!