As a top MICE destination, Seoul offers world-class venues, seamless infrastructure, and distinctive experiences that create the ideal balance of business and leisure. At ITB Asia 2026, the Seoul Tourism Organization is bringing together nine trusted partners showcasing the city’s diverse strengths across hospitality, travel, incentives, events, and unique experiences.
Leading the hospitality offering are RYSE, Autograph Collection, Seoul Dragon City, Walkerhill Hotels & Resorts, and Hotel Naru Seoul-MGallery, each presenting a distinctive setting for international MICE groups. From RYSE’s creative lifestyle atmosphere in Hongdae and Seoul Dragon City’s integrated 1,700-room complex in Yongsan to Walkerhill’s scenic riverside setting and Hotel Naru Seoul-MGallery’s art-inspired riverside design, the hotels provide a range of accommodation, dining, meeting, and event options suited to diverse business and leisure needs.
Complementing Seoul’s hospitality infrastructure, Sky Tour Service, Aju Incentive, and Youus Tours specialise in creating tailored programmes for corporate, incentive, and international groups. Sky Tour Service develops engaging K-style programmes inspired by Korea’s latest trends, while Aju Incentive draws on over 20 years of expertise in incentive groups, international conferences, and events. Youus Tours offers customised inbound programmes spanning MICE, incentives, corporate, medical, educational and VIP travel, bringing together local expertise and personalised planning.
Adding distinctive experiences to Seoul’s MICE offering, E-cruise and Top Planners provide creative ways for groups to experience and engage with the city. Operating since 1986, E-cruise offers memorable Han River experiences showcasing Seoul’s iconic waterfront scenery. Top Planners, meanwhile, specialises in event design and production, creating customised concepts and immersive experiences. Together, The Seoul Tourism Organization and these nine Seoul MICE Alliance partners demonstrate the breadth of its MICE ecosystem, where world-class hospitality, professional expertise, creative experiences, and tailored services come together.
