Maya Mobile takes the friction out of travel
Maya Mobile, the travel eSIM brand trusted by over 3.5M travellers and ITB Asia 2026’s Official Connectivity Partner, is at the show with a message for the travel industry: connectivity should be the one part of a trip nobody has to plan.
For most travellers, getting online abroad still comes with some friction. There is a queue at the airport kiosk, the physical SIM card has to be swapped, there’s a hunt for café Wi-Fi to confirm a hotel booking, or an unpleasant surprise on the phone bill after the trip. Maya removes these steps entirely. Travellers install a single eSIM and keep it on their phone permanently. When the next trip comes up, they add a plan in the Maya app, and are connected the moment they land. Every Maya plan includes unlimited data across over 165 countries. The pricing is built around trip length rather than gigabytes, with four fixed plans.
The model is especially relevant for travel in Asia, where itineraries often cross several borders in a single trip. A traveller flying from Singapore to Bangkok, then on to Tokyo, does not need a new SIM or a new data package in each country. One eSIM covers the whole route, and the plan simply keeps running.
Maya’s audience reflects how travel is changing. Around 75% of its users are under 35, and many of them combine work and travel, move between destinations quickly, and expect their phone to work everywhere without extra setup. This group includes digital nomads, business travellers, families, and fans travelling to concerts and sporting events around the world. What they share is a low tolerance for complicated settings and unpredictable costs.
Travellers appear to appreciate the approach, with Maya rated 4.6 stars on Trustpilot across more than 12,000 reviews. When questions come up, 24/7 support is available to help, in any time zone.
As the Official Connectivity partner of ITB Asia 2026, Maya is keeping attendees connected as they move between meetings, sessions, and stands across the show. For an event that brings the travel industry together in one place, it is a natural fit: the people building the future of travel can experience frictionless connectivity firsthand.
“Travellers plan their flights, hotels, and itineraries weeks in advance, yet connectivity is still something many of them sort out at arrivals,” said a Maya executive. “We built Maya so that question is answered before the trip even starts. You install it once, and it is ready every time you travel. That is what we are bringing to ITB Asia, and we are looking forward to meeting partners who want to give their customers the same experience.”
ITB Asia 2026 attendees can try Maya for themselves at 30% off any plan with the code ITBASIA30, valid until Oct 31st.
Level 1 / Stand B19
