Business Events Perth: A model for global growth at ITB Asia 2025
Business Events Perth, Western Australia’s convention bureau, is demonstrating how a focused, collaborative approach to business-events tourism can drive global recognition and long-term impact.
In the past year, Business Events Perth secured hundreds of events that will deliver significant economic benefits to Western Australia, with confirmed activity stretching as far ahead as 2030. Building on this momentum, the organisation is committed to sustaining growth while continuing to keep Western Australia firmly on the map as a premier global business-events destination.
Recently recognised as the Top Convention Bureau in the Asia Pacific region, Business Events Perth has reinforced Western Australia’s reputation for world-class venues, natural beauty and transformative experiences. Central to this success is a strong network of industry partners and major familiarisation initiatives that welcome key decision-makers to experience the destination firsthand. These showcase Perth and Western Australia’s leading business event venues and attractions, along with pristine beaches, fine dining and a thriving cultural scene that set Perth apart on the world stage.
Behind Business Events Perth’s achievements lies a clear strategy built on a series of key pillars. The organisation focuses on winning large-scale bids aligned with Western Australia’s priority industries, building a strong international presence through trade shows and roadshows including ITB Asia, encouraging diversification into emerging sectors and strengthening local workforce and research capacity.
For delegates, Western Australia offers an ideal blend of business and leisure. Just offshore lies Rottnest Island, famous for its quokkas and turquoise bays. To the south, Margaret River combines world-class wines, luxury accommodation and Aboriginal cultural experiences in dramatic coastal landscapes. To the north, Ningaloo Reef invites encounters with whale sharks and manta rays, while Broome and the Kimberley provide access to ancient landscapes, Aboriginal rock art and luxury wilderness lodges.
This fusion of economic impact, strategic foresight and destination appeal positions Perth and Western Australia as a model of sustainable growth in the global business-events industry.
Basement 2 / Stand P58
