Seoul has rapidly become one of the world’s leading MICE hubs, blending rich culture, cutting-edge technology, and a strong economy at the heart of East Asia. Boosted by the global popularity of K-pop, films, cuisine, and dramas, the city is both a cultural powerhouse and a premier business destination. With world-class venues, seamless connectivity, and unforgettable experiences, Seoul offers an ideal balance of business and leisure. The city has won a number of international awards for its excellence in tourism and bleisure specifically, and visitors to ITB Asia 2025 can find out more on the stand where Seoul Tourism Organisation is exhibiting with eight Seoul MICE Alliances.
Basement 2 / Stand H05
Seoul MICE Alliances at ITB Asia 2025
AJU INVENTIVE
Aju Incentive is a leading inbound travel agency with over 20 years of expertise in Korea tours, incentive groups, international conferences, and events. It has been recognised with multiple awards and is known for creating innovative and high-quality travel programmes.
DODO INTERNATIONAL
Dodo International is a fast-growing travel agency specialising in MICE-related tours, incentives, and luxury tourism. In less than a year, it has attracted around 30,000 tourists from China and Southeast Asia, offering unique experiences that combine Korea’s beauty, history, culture, and entertainment.
ELAND CRUISE
Eland cruise has been a signature Han River attraction since 1986, offering sightseeing cruises, floating restaurants, and special events. Appreciated by locals and tourists alike, it showcases Seoul’s stunning views, from daytime cityscapes to the Banpo Bridge rainbow fountain and night performances.
F&F KOREA TRAVEL & DMC
F&F Korea specialises in creating customised tours that cater to visitors’ cultural backgrounds, ensuring a deep and fulfilling experience of Korea. The team designs trips without limitations on group size, time, or itinerary. Their expertise includes VIP services, government visits, and educational trips.
GOLDEN BLUE MARINA
Golden Blue Marina, based on Sebitseom Island, offers customised yacht, kayak, and boat tours, along with group, incentive, and luxury programmes. Guests can enjoy unique experiences combining Seoul’s culture, K-Pop, and K-Food with tailored events and services.
RYSE, Autograph Collection
RYSE, Autograph Collection in Hongdae combines Marriott’s global brand with the neighbourhood’s youthful energy, offering uniquely designed rooms, trendy dining, and creative spaces. The hotel also hosts collaborations and programmes in music, art, and fashion, creating a vibrant cultural experience.
SALLY TOUR
Sally Tour, founded in 2010, offers ski trips, school tours, and private tours for families and FIT travellers. It has extensive experience with international exhibitions, incentive tours, and banquets worldwide.
SEOUL DRAGON CITY HOTEL
Located in Yongsan, the heart of Seoul, Seoul Dragon City is one of Asia’s largest hotels with over 1,700 rooms. Featuring diverse restaurants and bars, advanced meeting and convention facilities, and the entertainment of Sky Kingdom, it caters to diverse requirements in business and leisure.
