ITB Asia Shaping Travel for
a Sustainable Future

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Reimagined: Sarawak’s vision for impactful events
ITB Asia News spoke with Amelia Binti Roziman, CEO at Business Events Sarawak, in an exclusive interview. The CEO discussed about the destination's increasing MICE appeal and highlights at the show this year. Sarawak has become a prominent destination for MICE. Can you share some of the latest developments and innovations in your MICE offerings…
Unveiling new horizons: Day 2 at ITB Asia 2024
Good morning and welcome to Day 2 of ITB Asia 2024. After an exceptional first day filled with insightful discussions, innovative ideas, and rich networking opportunities, we are excited to continue exploring the key trends shaping the future of the travel industry. Yesterday’s opening provided us with an in-depth look into how sustainability and technology…
Business meets pleasure at Busan’s MICE industry hub, HAEVENUE
On display at ITB Asia 2024, the international conference complex, HAEVENUE, located in the marine leisure city of Busan, South Korea, is an ideal destination for meetings, incentives, conferencing, and exhibitions (MICE). Covering an area of about 2.39 million m2 , HAEVENUE, with its international conference facilities, accommodations, shopping, entertainment, and transportation, offers a convenient…
ITB Asia: “Connecting local players with global partners”
From Southeast Asia’s potential to global tourism trends, Messe Berlin’s CEO Dr Mario Tobias shares his vision for the future of ITB Asia In this exclusive interview, Dr Tobias outlines the strategic importance of Southeast Asia for the ITB brand, and goes over the key trends shaping the future of global tourism. From sustainability to…
Noku hotels highlights local approach to destinations
Noku is "boutique" and keen to remain so for the time being. Present at ITB Asia, the chain currently has four properties: two in Japan (Osaka and Kyoto), one in the Maldives and one in Thailand (Phuket). "We always look for opportunities but nothing is concrete for now. We want rather to build up our…
Vega Hotel & Convention Centre in Moscow: Russian hospitality on display at ITB Asia 2024
The Vega Hotel & Convention Centre is one of the biggest 4-star hotels in Moscow, Russia. Located near the city's largest souvenir market where travellers can shop for amber, exquisite Russian handicrafts, and vintage goods from the Soviet era in a picturesaque area full of greenery, the hotel is just a 20-minute underground ride from…
THRIVE wellness experiences at Marina Bay Sands help delegates build mental and physical stamina during events
Beyond its extensive Meetings, Incentives, Conventions and Exhibitions (MICE) facilities featuring state-of-the-art technology, flexible exhibition halls, and a convention centre that can host over 45,000 delegates, the Expo & Convention Centre at Singapore's Marina Bay Sands unveils THRIVE, a holistic suite of intellectual, mental, and physical wellness experiences for both event organisers and delegates. From…
BWH Hotels drives growth and sustainability in Asia Pacific
In an exclusive interview with ITB Asia Daily News, Olivier Berrivin, Vice President of APAC at BWH Hotels, discussed the hotel group’s extensive reach across Asia Pacific, its expansion projects in the region, and commitment to sustainability With 4,300 hotels throughout the world under its 18 brands, BWH is pursuing growth in Asia with a…
HBX Group launches its comprehensive Marketing Suite at ITB Asia 2024
The global B2B travel tech company HBX Group is unveiling its Marketing Suite at ITB Asia this year, which includes a complete collection of marketing services designed to inspire, convert, and drive growth. Serving as a point of reference for hotels, DMOs, airlines, and any business looking to engage with travellers and travel distributors, the HBX…
DerbySoft expands product range with Social Media China, Business Travel Suite, and air travel marketplace PKFARE
DerbySoft has enlarged its portfolio this year with products designed to further meet the needs of the travel industry and its customers. DerbySoft's Social Media China integrates availability, rates, and inventory (ARI) into top platforms, enabling seamless engagement with Chinese customers, driving direct bookings and increasing visibility. The company's Business Travel Suite enhances operational efficiencies…
Unlock the Southeast Asian market with Traveloka’s B2B platform
Traveloka, a leading travel platform for Southeast Asia, is showcasing its B2B platform, Traveloka Partners Network, at ITB Asia 2024. Providing a gateway to the region's vast travel market, Traveloka Partners Network offers access to a wide range of airlines, accommodations, and activities. With flexible APIs, advanced tools, and a robust search engine for seamless…
Agoda announces winners of 2024 Customer Review Awards
At ITB Asia 2024, the digital travel platform Agoda is revealing the winners of its annual Customer Review Awards, acknowledging over 40,000 properties across 147 markets that have demonstrated excellence by securing impressive customer ratings of 8.0 or above. Assessing properties on various criteria, including value for money, location, cleanliness, staff, and facilities, Agoda has also…
Europe maintains its position as top global tourist destination, driven by major events and near-pre-pandemic recovery
Europe continues to be the number one destination in tourist arrivals, a ranking unlikely to change in the near future according to UN Tourism. No continent in the world attracts more tourists than Europe. With over 707 million international tourist arrivals in 2023, the continent generated 54% of all tourist movements in the world. According…
Asian markets increasingly important for Sarajevo
The presence of Sarajevo at ITB Asia reflects the increasing importance of the Asian market for the capital of Bosnia Herzegovina. "We are here to show the best of our city and promote our culture, our traditions, our architectural heritage and above all, our unique lifestyle shaped by the blend of all religions," Faruk Caluk,…

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