Noku is “boutique” and keen to remain so for the time being. Present at ITB Asia, the chain currently has four properties: two in Japan (Osaka and Kyoto), one in the Maldives and one in Thailand (Phuket). “We always look for opportunities but nothing is concrete for now. We want rather to build up our brand awareness,” said Genevieve Yap, Director of Marketing and Communications for Noku Hotels. The company belongs to Roxy-Pacific Holdings Pte Ltd, a Singapore-based property developer.
The company’s approach is to provide a true local experience to its guests. “Our service, our vibe, our knowledge of the destination provide everlasting moments and a strong loyalty among our customers. Local experience means organising local tours, providing tips for neighbouring food and restaurants, etc. It is all about giving an authentic experience which particularly attracts new generations of travellers,” Ms Yap explained.
Stand J37
Photo: Keren Miers, Area General Manager Noku Kyoto and Osaka and Genevieve Yap, Director of Marketing and Communications, Noku Hotels
