ITB Asia CULTURAL PATHWAYS,
BUSINESS GATEWAYS

Good morning and welcome to Day 3 of ITB Asia 2024. At the start of this third and final day of the show, you may be tempted to look back over the past two days at all of the business connections you’ve made and insights you’ve culled so far, but as yet another exciting day…

In this exclusive interview, Gevorg Papoyan, the Minister of Economy of the Republic of Armenia, discusses how strategic government initiatives are transforming Armenia into a leading travel destination Armenia has emerged as a hidden gem on the global tourism landscape, with its rich history, vibrant culture, and breathtaking natural beauty attracting travellers from around the…

Seychelles' cultural tourism offer, from UNESCO World Heritage Sites and its mosaic of history to a wide variety of celebrations and festivals, is in the spotlight at ITB Asia this year. Seychelles, an idyllic archipelago in the Indian Ocean comprising 115 islands, may be best known for its pristine beaches, crystal-clear waters, and vibrant marine…

How best to sell Guam to Asian travellers? "By telling them that we are a piece of the United States next to their home," says Gabbie Franquez, Senior Marketing Manager for Guam Visitors Bureau. Guam has been faithful to ITB Asia since the beginning. "Our presence here is important as 80% of our international arrivals…

A unique blend of natural beauty, cultural richness, and welcoming hospitality makes Kyrgyzstan an extraordinary destination for travellers seeking authenticity. The country's rich cultural tourism offer is on display at ITB Asia this year. Renowned for its cultural heritage, friendly people, and breathtaking landscapes, Kyrgyzstan is a treasure nestled in the heart of Central Asia.…

Proving its appeal for both vacationers and professionals, the Western Australian city has achieved a near-perfect satisfaction score among travellers, and reported stellar business event results for the 2023-24 financial year. Based on a survey of 170,000 travellers carried out by the international travel agency, Flight Centre, over the last financial year, Perth was found…

The Marianas, a stunning tropical paradise in the western Pacific, offers visitors not only breathtaking natural beauty, but a wide variety of activities. With pristine white-sand beaches and crystal-clear waters, the Marianas is an oasis for snorkeling, diving, and swimming. The vibrant coral reefs teem with marine life, perfect for underwater explorers while hiking enthusiasts…