Ki Yon Kil, Seoul Tourism Organisation’s President and CEO, shared his thoughts on Seoul’s growth as a MICE destination:
“Seoul presents itself as Asia’s leading MICE city, and it’s easy to see why. With convenient MICE infrastructure and diverse MICE content combined with the boom of the Korean wave and its image as a “safe city” during the pandemic, many business events are being held in Seoul today.
The Seoul Convention Bureau (SCB) has been closely collaborating with qualified MICE companies in Seoul in order to enable the hosting of high-quality MICE events. The SCB manages a unique pool of 70 venues in categories like traditional houses; museums and galleries; cultural complexes; and dining and rooftops to support events with Seoul’s unique atmosphere. It also provides a customised support program called PLUS SEOUL for every step of MICE events (bidding – promoting – hosting) to fully support the successful hosting of business events.
As a result of such efforts, a distinguished media outlet has designated Seoul as the ‘Best MICE City’ for eight consecutive years and TIME magazine designated Seoul as one of the 50 “World’s Greatest Places of 2022,” recognising the city’s charm as a tourist destination. This has led to wider recognition of Seoul as a bleisure city to be enjoyed for both tourism and MICE.
The SCB will spare no effort to support the successful hosting of MICE events and the active provision of excellent MICE services in close collaboration with the MICE industry in Seoul.”
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STO’s 8 co-exhibitors at ITB Asia
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