With an impressive history of facilitating over 100,000 events with 55 million attendees, the city remains a dominant force in the MICE industry.
Busan’s global accessibility is facilitated by Gimhae Airport and Busan Port, strengthened by the reintroduction of direct flights from key Asian cities and the upcoming Helsinki connection. The forthcoming Gadeokdo Airport is also expected to enhance the city’s connectivity. For travellers within Korea, the ease of reaching Busan, either by a short flight or a KTX journey from Seoul, is a notable advantage. With its established convention centres, BEXCO and BPEX, and a diverse range of venues, Busan is well-prepared to accommodate the diverse needs of the MICE industry in 2023.
Between business and tourism
The city is encircled by seven beaches, all in close proximity to the urban centre, offering a range of leisure activities. The HAVENUE, Korea’s only international conference complex located next to the sea, epitomises Busan’s commitment to bleisure. This complex is a nexus of MICE facilities, tourist hotspots and accommodation, all accessible within 15 minutes. With a choice of over 60,000 rooms, ranging from opulent 5-star hotels to practical business accommodations, and an additional 15,000 rooms in the scenic Haeundae area, there’s something to suit every preference and budget. Busan’s retail scene is equally impressive, with shopping giants like Shinsegae and the Lotte Department Store dominating the landscape. For travellers seeking a more tranquil experience, wellness tourism and authentic Korean activities such as forest trekking and temple stays are readily available.