Far East Hospitality presents Australian contemporary lifestyle brands at ITB Asia 2022

The company is leveraging its long-standing joint venture partnership with Toga Far East Hotels to welcome new brand experiences, with Vibe Hotels and Adina opening in Singapore.

Far East Hospitality is embracing contemporary Australian hospitality through two established brands – Vibe Hotels and Adina as part of the company’s endeavour to achieve its global target of 25,000 rooms by 2025. Arthur Kiong, Chief Executive Officer of Far East Hospitality said, “As international borders reopen, Australia is a natural key target market given that it was amongst Singapore’s top five inbound markets before the pandemic. However, traveller expectations have also evolved, with many looking for unique and meaningful experiences. The two new brands that we are bringing to Singapore will provide an Australian twist to what the metropolis as a destination, has to offer.”

Far East Hospitality is leveraging its long-standing collaboration with joint venture partner TFE Hotels (Toga Far East Hotels). The two new Singapore hospitality units are in fact a rebranding of existing properties “The Elizabeth Hotel” and “the Regency House” (serviced residence) respectively.

Adina Serviced Apartment Singapore Orchard targets corporate expatriates as well as leisure travellers seeking transient accommodation. The property opened in July, with a total of 88 keys. It offers fully equipped serviced apartments with an on-call service, homely comforts, and comfortable living.

Vibe Hotel Singapore Orchard, designed with character and personality, with spaces and experiences for guests to socialise freely, will open fully during the last quarter of this year. The 256-room property will cater to travellers seeking a taste of the contemporary Australian lifestyle. More to learn during ITB Asia, stand F29 to meet the team!

Stand F29

Photo: Vibe Hotel Orchard Road Singapore (© Far East Hospitality Management)