BWH Hotels has built a reputation across the industry for its commitment to sustainability. In 2025, Best Western Hotels & Resorts and SureStay Hotels in Southeast Asia, Japan, and Pakistan successfully achieved certification under the Global Sustainable Tourism Council (GSTC) standards. This year, all WorldHotels properties in Asia are now GSTC-certified as well.
Through its accredited partner Bureau Veritas Group, the group’s operational effectiveness was assessed in four key areas: Sustainable Management, Socio-Economic Impact, Cultural Impacts and Environmental Impacts. The results revealed that BWH Hotels is equipping its hotels and teams with the tools they need to drive long-term change and create meaningful experiences that have a positive impact on the planet.
“We are passionate about sustainability and have embedded eco-friendly and community-focused solutions into every aspect of our operations”
BWH Hotels states that it is committed to operating in a responsible and environmentally conscious way. Through its global “Because We Care” programme, the group integrates three core pillars—Earth, People, and Community (EPC)—into every facet of its operations. From reducing water consumption and cutting carbon emissions to minimising waste and supporting local sourcing, these values are embedded in daily practices, driving meaningful change across the organisation.
“We are passionate about sustainability and have embedded eco-friendly and community-focused solutions into every aspect of our operations” underlined Olivier Berrivin, Vice President – APAC, BWH Hotels.
Visitors to ITB Asia can discover more about BWH Hotels’ sustainability strategies and initiatives on the stand.
Basement 2 / Stand D110
