ITB Asia News :
The next chapter
of global tourism

Ms Ong Huey Hong, Assistant Chief Executive (Industry Development Group), Chief Sustainability Officer, Singapore Tourism Board It is my pleasure to extend a warm welcome to you to Singapore. I am delighted to see global travel  and tourism players gather once again in Singapore for ITB Asia, MICE Show Asia and Travel Tech Asia—three premier…

ITB Asia 2025 Conference has a full programme in store across three days and three stages. We've put together a shortlist of today's sessions, scan the QR code for the full programme! Wednesday 15 October 2025 Keynote: What Does the Future Hold for Travel in APAC? Navigating Growth in a Dynamic Global MarketLevel 3, Begonia,…

Olivier Berrivin, Vice President – APAC, BWH Hotels, shared details of BWH Hotel's presence in the Asia-Pacific region including recent expansions, goals for the future, and integrating sustainability across the board. Could you give us an overview of BWH Hotels’ current footprint and positioning across the Asia-Pacific region?BWH Hotels currently comprises over 200 hotels and…

Seoul has rapidly become one of the world’s leading MICE hubs, blending rich culture, cutting-edge technology, and a strong economy at the heart of East Asia. Boosted by the global popularity of K-pop, films, cuisine, and dramas, the city is both a cultural powerhouse and a premier business destination. With world-class venues, seamless connectivity, and…

Lithuania is at ITB Asia for the first time this year, inviting Asian travel professionals to discover a destination full of surprises. On the stand visitors can meet Lithuania Travel alongside two inbound experts, Delta Tours and Amber Tours, offering tailor-made experiences across the country and beyond. Tucked between Poland and Latvia, Lithuania is the…

The Daily spoke with Ms Lee Shi Ruh, Chief Executive Officer, Resorts World Sentosa (RWS), in an exclusive interview about their partnership with the show this year and what sets them apart on the market Resorts World Sentosa is the official Integrated Resort Partner for ITB Asia this year. Why is this partnership an important…

Exely, a hospitality technology provider specialising in solutions that help hoteliers grow direct bookings and strengthen brand image, is introducing its latest innovation, Reputation AI, at Travel Tech Asia, held here alongside ITB Asia. Building on its existing Reputation Manager, which is already used by hundreds of hotels worldwide, the new AI-powered system is designed…

RateHawk, a B2B travel booking platform, has developed a tool that’s transforming the way travel agents share hotel options with clients. The Hotel Selection Tool allows agents to build branded, well-presented hotel offers directly from RateHawk’s interface, customise pricing (including commission), add extra services, and share proposals with clients via link or PDF. In the…

At ITB Asia 2025, UNIFIFI Group is showcasing how its next-generation AI-powered solutions are transforming air ticketing services by automating 80% of clients’ refund and rescheduling requests, providing next-level operational efficiency in travel services. “The airline ticketing industry has long struggled with labour-intensive processes that hinder scalability,” explains Mr. Jie Yao, CEO of UNIFIFI Group.…

Sarawak, Malaysia’s largest state at 124,450 square kilometres, has brought its diverse tourism offerings to ITB Asia this year — showcasing experiences across its five pillars: Culture, Adventure, Nature, Food and Festivals (CANFF). Adventure tourism is in the spotlight on Sarawak's stand. In Kuching, Sarawak's cultural capital, families can enjoy the Cat Museum, river cruises,…

Singapore’s Mandai Wildlife Reserve is evolving into a world-class destination, blending wildlife, indoor attractions and immersive stays that bring visitors closer to nature. Mandai Wildlife Reserve, home to Singapore’s beloved Bird Paradise, Night Safari, River Wonders and Singapore Zoo, is undergoing a transformation that will expand its appeal beyond traditional wildlife encounters. One of the…

Bleisure (business+leisure) is becoming increasingly popular across the tourism industry. Travellers are looking to extend their business trips to optimise travel time, and many companies are encouraging them to do so as an argument for added-value in a professional context. Kenya is targeting this market by seamlessly blending experiences and attractions (for example world-class safaris…

Disney Cruise Lines brings its wide offer of experiences and attractions to ITB Asia 2025. Disney Adventure, one of Disney Cruise Line's fleet of six ships, is making Singapore its homeport with sailing dates from October to December 2026. This decision is part of a collaborative effort between Disney Cruise Line and the Singapore Tourism…