By Mr Darren Seah, Executive Director, Messe Berlin Asia Pacific
Good morning and welcome to Day 2 of ITB Asia 2025!
What a fantastic start to this year’s show! Yesterday the floor was buzzing with energy from the moment the doors opened.With packed sessions across all three stages, meaningful business conversations, and a lively networking atmosphere throughout Marina Bay Sands, Day 1 set a strong tone for what’s to come.
The ITB Asia Conference continues today with more content from some of the most influential voices in the industry. Whether you’re interested in the latest MICE strategies, cutting-edge travel tech, or how AI is transforming operations, there’s something on every stage to spark your next idea or collaboration.
A shift in the industry towards intentional, responsible travel is noteworthy, from both buyers, exhibitors and of course travellers themselves. From the experiences destinations are investing in to shifting buyer priorities, the conversation is evolving. Don’t miss our exclusive interview with top buyer Dr Fazil Khan on page 8 of today’s magazine for a discussion on how sustainability and intention are shaping purchasing decisions and long-term strategy.
With over 1,000 exhibitors and thousands of scheduled appointments, today offers countless opportunities to explore new solutions, uncover ideas, and spark meaningful collaboration. Whether on the show floor, in a theatre, or over coffee, every encounter is a chance to shape what’s next.
Wishing you all a productive and inspiring Day 2!
Today’s Highlights
Hotel Leaders’ Panel: Redefining Hospitality: The Intersection of Innovation and Classic Hospitality Standards
Basement 2, Knowledge Theatre
12:00p.m. – 1:00p.m.
Various experts
Join our expert panel as they explore how blending modern technology with timeless hospitality values can help hotels create experiences that are both cutting-edge and authentically warm, fostering long-term guest loyalty and satisfaction.
Panel: Redefining Corporate Travel: Asia’s Next Chapter in a Changing Global Landscape
Basement 2, MICE Show Asia Theatre
1:30p.m. – 2:30p.m.
Various experts
This panel will explore the shifting trends in corporate travel, including sustainability, cost management, technology integration, and traveller experience. Experts from both regional and global markets will share insights on how Asia’s corporate travel sector is adapting to new business needs, digitalisation, emerging policies and practices.
Panel: The Impact of AI on the Future of Travel
Level 1, Travel Tech Asia Theatre
3:00p.m. – 4:00p.m.
Various experts
Don’t miss this engaging discussion with industry experts which will tackle how AI will redefine the future of travel, creating more seamless, efficient, and personalised experiences for both businesses and travellers alike.
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