Tourism Ireland presents new tourist attractions from Guinness to Game of Thrones at ITB Asia


The island of Ireland remains a popular and convenient destination for Asian travellers, particularly in combination with a visit to GB. Visitors to ITB Asia 2022 can learn more about the exciting new add-ons to the destination’s tourism offering.

Travellers from Japan, Korea, Hong Kong, Taiwan, Malaysia and Singapore can visit the ‘Emerald Isle’ without a visa, while Chinese and Indian holidaymakers can apply for a single British-Irish visa. Other countries like Indonesia, the Philippines, Thailand and Vietnam can use a short-term UK visa to enter the country.

While travellers will certainly continue to enjoy the green countryside, the bustling music scene and pubs and the vibrant atmosphere of the capital city Dublin, Ireland continues to add more and more attractions to its ‘must-visit list’. This is the result of its substantial investment in tourism products. 

New tourist attractions include:

Beyond the Trees Avondale at Avondale Forest Park in County Wicklow, south of Dublin. The 38-metre-high wooden tower provides 360-degree views of the forest park and a fully accessible, 1.2km treetop walkway, the longest of its kind in Ireland. 

Last spring, Cashel Palace Hotel re-opened, after four years of restoration. The 18th-century former archbishop’s palace in Cashel, County Tipperary, one of Ireland’s important heritage towns, has been turned into a 5-star Relais & Châteaux. 

The Gravity Bar on the seventh floor of the Guinness Storehouse in Dublin underwent a €20 million expansion. It now has a 360-degree view extending from the Dublin Mountains to Howth Head. The Gravity Bar is probably Dublin’s best-known viewing platform.

Northern Ireland’s newest visitor attraction – the Game of Thrones Studio Tour– opened last spring. It is located in Banbridge, south of Belfast. The £40 million investment in the Linen Mill Studios shows 12 sets of Game of Thrones as well as weaponry, the props – including the famous Iron Throne – and costumes.

Stand M19

Photo: Cashel Palace Hotel in Tippary (©Failte Ireland)