Iceland shines for Asian travellers

Extraordinary landscapes, a rich local culture, the Northern lights and having recently been voted the safest country in the world, Iceland has all the right ingredients to seduce Asian professionals at ITB Asia

Iceland is one of the countries that is rebounding the fastest after the pandemic. According to Visit Iceland’s team at ITB Asia, the total number of visitors to the country will be close to 2019 levels at the end of the year. In July, Iceland even exceeded for the first time its 2019 visitor figures. The winter is looking good and the Northern lights season has had a very strong start.
Visit Iceland has recently launched a new and updated version of its website, which has previously won industry accolades for its design. Among its interesting features are a carbon footprint calculator and a map of e-charging stations around the country to encourage people to rent electric vehicles. There are also counters at the most visited sites in Iceland, which are there to help optimise travellers’ itineraries.
During the pandemic, Iceland’s tourism industry continued to prove its resilience. New hotels, restaurants and activities have opened all around the country. Iceland is also emerging as a culinary destination, with two restaurants in its capital Reykjavík awarded with Michelin stars this summer. Another asset for Asian travellers is that for the 14th year in a row, the Institute of Economics and Peace has designated Iceland as the world’s safest country.

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