Adventure awaits in Sarawak: Malaysia’s Gateway to Borneo
Sarawak, Malaysia’s largest state at 124,450 square kilometres, has brought its diverse tourism offerings to ITB Asia this year — showcasing experiences across its five pillars: Culture, Adventure, Nature, Food and Festivals (CANFF).
Adventure tourism is in the spotlight on Sarawak’s stand. In Kuching, Sarawak’s cultural capital, families can enjoy the Cat Museum, river cruises, and the living traditions of the Sarawak Cultural Village, home to the Rainforest World Music Festival. Heading up the Rajang River, the longest in Malaysia, Sibu blends adventure with tradition. Visitors can experience Iban longhouse hospitality and wander through Malaysia’s largest market, abundant with jungle produce, river fish and spices that define Sarawak’s culinary heritage. Community-based tourism offers further opportunities to connect with local rhythms and daily life.
Further north, visitors can discover Sarawak’s natural icons. Gunung Mulu National Park and Niah National Park together form the state’s twin UNESCO World Heritage Sites: Mulu captivates with its vast caves and limestone pinnacles, while Niah preserves archaeological treasures tracing human history back 65,000 years. Miri also offers beaches, diving spots and refreshing highland retreats.
Across Sarawak, culture and nature are intertwined. Trekking, kayaking, cycling and wildlife encounters bring travellers close to orangutans, proboscis monkeys and hornbills, highlighting an ecological approach to tourism. This spirit extends through national parks, cultural villages and community tourism, strengthened by the Sarawak Delta Geopark, recently awarded UNESCO’s Global Geopark Green Card.
