Exclusive interview: Katrina Leung, Managing Director of Messe Berlin (Singapore) The gates are closed and, as they say in the industry, “it’s all over bar the shouting”. Indeed, there seems to be a lot to shout about after this edition …
Category: 2019 Review Edition Exclusive Interview
Honing the fine art of destination marketing
Trip.com destination marketing specialist Edison Chen talks about present and future trends and needs As travellers are becoming more tech-savvy, distracted, and consequently more demanding, destination marketing professionals and travel agencies are brainstorming new strategies – from vertical marketing, AI-powered …
