Today’s Highlights Day 1

ITB Asia 2025 Conference has a full programme in store across three days and three stages. We’ve put together a shortlist of today’s sessions, scan the QR code for the full programme!

Keynote: What Does the Future Hold for Travel in APAC? Navigating Growth in a Dynamic Global Market
Level 3, Begonia, 3002
9:00a.m. – 09:20a.m.
Michael Shoory, Head of APAC Tourism Analysis, Tourism Economics

You won’t want to miss this opening keynote! Tourism in APAC is about to enter a new growth phase, with international arrivals and domestic activity set to increase to new record volumes. In this session, Michael Shoory will share expectations for growth in the coming years for APAC destinations, as well as potential risks and opportunities on the horizon for the tourism sector.


Travel Trends and Their Impact on the Travel and Tourism Market and Implication for Business Leaders
Basement 2, Knowledge Theatre
10:30a.m. – 11:00a.m.
Lovrenc Kessler, Partner and Managing Director, Simon-Kucher & Partners

With tourism on the rise globally, tourists are becoming increasingly demanding: sustainability, hyper-personalisation and AI generated travel itineraries might be common buzzwords, but what can industry leaders do to stay ahead of their peers? Find out in this session!

Finding the Sweet Spot Between Human Touch and Smart Tech in Asia’s Business Travel and MICE Sector 
Basement 2, MICE Show Asia Theatre
11:00a.m. – 11:30a.m.
Vishal Sawant, Chief Experience Officer, India, ATPI
Sheryn Sethoe, Head of MICE – Asia, ATPI

Learn about why Asia is a region of contrasts, with business travellers expecting personalised service and seamless support, while organisations face increasing pressure to manage costs. Many companies are embracing technology—but still value the reassurance of human connection. At the same time, the MICE industry continues to grow, demanding creativity, efficiency, and unforgettable experiences. 

Next-Gen Hotel Assistance: Chatbots and the Modern Guest Experience
Level 1, Travel Tech Asia Theatre
2:30p.m. – 3:00p.m.
Stefan Renziehausen, Executive Director – Operations, SABA Hospitality

Join Stefan Renziehausen as he goes over the global perspective and team leading skills he has learned through extensive experience working in hotels across three continents. His global experience helps ensure SABA’s solutions are grounded in the realities of day-to-day hotel life, and he will be sharing his valuable insights in this session.