China under the spotlight

As we “enter the final straight” of ITB 2020 Virtual, China is under the spotlight in our conference series

This morning at 9:50, we host China’s Session: “How to Revive Homestays After the Pandemic?” presented by Jennifer Li, EVP & Chief Business Officer, Tujia. From aggressive pricing promotions to engaging customers through latest social media channels, how homestays and alternative accommodations in China rethink and restart their business might provide useful lessons for the whole travel industry.

After this, China’s Session: “Welcoming tourists back in China and what the world can learn from China’s recovery” is presented by Jackey Yu, Associate Partner, McKinsey & Company.

The COVID-19 outbreak in China and the rest of the world has had a dramatic and lingering impact on Chinese customers’ behaviours, with implications for travel brands in China and globally. Jackey will share the latest insights from McKinsey’s recent traveller sentiment survey to illustrate key trends under the recovery in China’s travel and tourism sectors, as well as the implications for tourism entities in China and beyond to effectively capture the demand recovery.

At 11:15, Brian Bergey, CEO & Co-Founder, Lost Plate Food Tours looks at the Outlook for Tours & Activities in China’s Market. As the first country to be largely impacted by this year’s pandemic, China has come a full circle in its preparedness and recovery. With a case study of a China-based tour operator, Lost Plate Food Tours, this session discusses what areas of businesses in tours and activities have changed during the pandemic, what has recovered, and the proposed strategies for the short- and long-term future.

Check out the programme, and take in as much as you can!