Virtual experiences and themed promotions, new ways from Sentosa to attract the locals

With international tourism in the doldrums, Sentosa Island, Singapore’s holiday destination, has been pro-active in launching ideas and packages for local residents.

Indeed, with travel restrictions still in place globally, businesses in Singapore need the support of the domestic market to tide through this period, with locals more than ever wanting to venture out safely and explore Singapore.

Sentosa has seen a healthy return of guests since the start of Singapore’s phased reopening, with local visitorship for the period between July 2020 to September 2020 being 2 times that of previous year.

As part of Sentosa Development Corporation’s (SDC) continuous effort to encourage locals to visit Singapore’s holiday island, over 40 new and attractively priced bundles and packages themed around Island Life, Heritage Discovery, Wellness Escape, and Nature Adventure, have been rolled out to date. Whether one is seeking to go off the beaten path, relax on nature, trails or spas, get tasty treats at Sentosa’s more than 120 F&B outlets, or enjoy thrills like bungy jumping, Sentosa offers something for everyone. 

In addition to that, all of Sentosa’s Island Partners are now on-board to champion the adoption of the “SG Clean quality” mark, with about 90% accredited to date. This represents the island’s commitment to ensuring the safety of its guests.

When travellers can’t make it to Sentosa, the island will come to them!

Besides curating new bundles and deals, the island resort and its partners have also been rolling out various virtual programmes to engage the international visitors as well as local residents at home. During Singapore’s “circuit breaker” when the island could not welcome visitors, Virtual Sentosa on the popular Nintendo Switch game, Animal Crossing: New Horizon was launched to give the audience a virtual break and escape to The State of Fun, right from their own homes. The game was built in 12 days with 19 real life attractions created. It was also featured in over 300 publications worldwide.

Madame Tussauds Singapore proudly introduces a brand-new product: “Images of Singapore – Virtual Edition” is an interactive learning journey for primary, secondary, and tertiary students. They will time-travel to historical milestones, guided by an entertaining host who is a character on its own. The virtual tour makes use of an interactive portal where the students can participate and strive for a top spot in the educative quiz. They will be transported to significant moments in Singapore’s history without ever having to leave their seats.

Other initiatives include a virtual tour of the attraction Fort Siloso, along with virtual Yoga by the Beach, and work has been done with Spotify to bring tunes from beach clubs to guests at home, among various efforts.

The return of the annual Sentosa GrillFest with its inaugural Home Edition this year is the latest edition of virtual events by SDC. The event which attracted over 100,000 visitors last year turns hybrid this year, offering more than 80 mouth-watering treats from Sentosa to guests at home with island-wide delivery. SDC has collaborated with Lazada to bring exciting treats to guests at home through LazLive including online cooking classes, flash deals, discount vouchers and hot gourmet bundles.

SDC is also looking to launch more virtual programmes, cross-bundled promotions, and themed guided tours, so do stay tuned!