Travelling … and leading … in the new normal

Today’s list of conferences is so rich, it’s impossible to cover everything in a few sentences. For this reason, I’ve decided to really spotlight our three main keynotes this morning, which will be setting the stage for another highly productive day at ITB Asia 2020.

The first is Travelling in the New Normal, with Axel Hefer, Managing Director & CEO, trivago. The WHO is warning that it could take up to five years before the pandemic is truly under control, and the virus may never go away. This session will explore how it’s like to travel – and do business in travel – in the new normal.

The second is entitled “Leadership in Times of Crisis” – with Deep Kalra, Founder & Group Executive Chairman, MakeMyTrip, hosted by Philip C. Wolf, Founder, PhoCusWright, Mentor & Serial Board Director. Enduring a crisis of this magnitude calls for leaders to demonstrate visible decisiveness, to proactively address human aspects of the crisis, reflect optimistic yet realistic outlook – while taking decisions in the best interest of every stakeholder. Companies and leaders have to reset for growth beyond the COVID-19 crisis and deal with the multitude of challenges while continuing to inspire and motivate.

The third keynote today is entitled, “The Experience Starts Online: Attracting Travellers With Memorable and Easy to Book Tours and Activities” with Ben Drew, President, Viator, Kristin Dorsett, VP of Supply, Viator, and Shiyi Tay, Manager, Business Planning, Tour East Group. Join us for this keynote as we rediscover and modernise our view on what makes a tour or activity truly awesome – easy to book, expectation-exceeding and memorable. Sharing key traveller insights from the past year and looking towards the future, we’ll share actions you can take – and operator examples – to re-invigorate your experiences for the new traveller journey.

It goes without saying that the list of C-Suite talks today is also mind boggling. Please take the time to consult the programme and take in as many as you can!