Austria + Southeast Asia: growth both outbound and inbound

While Southeast Asia (SEA) is a preferred holiday destination for Austrians, by the same token, Austria has become more and more popular over the past years as a tourist destination for Southeast Asian’s (SE Asians).

The numbers of guests and room nights for SE Asians in Austria have almost tripled within the past five years. In 2019, 257,000 guests from the SEA-region visited Austria and generated almost half a million room nights. The most important source markets from SEA for Austria are Singapore, Thailand and Malaysia.

The most frequently visited destination is Vienna followed by the city of Salzburg (Mozart’s birthplace), the alpine city of Innsbruck and the picturesque Salzkammergut lakes and mountain area. Guests from the region are known to visit the country for the rich cultural highlights as well as for the beautiful nature and alpine landscapes.

Austria is a small country: compact, easy to get to know and delightful to see. It boasts a spectacular scenery and a rich cultural heritage. In some way, one could say Austria is Europe in a nutshell.

Austria prides itself on its outstanding natural beauty and spectacular scenery; crystal clear lakes ringed by deep green hills and domineering mountains. Wooded hills rising out of lush farmland, Alpine peaks reaching for the sky, peaceful pastures and quaint villages resting at their feet as well as vineyards, ancient castles and grand abbeys.

Due to the Covid-19 situation, leisure travel on both sides is currently not possible, but tourism authorities are looking forward to further enhancing the touristic ties in the near future.

Photo: National Park Hohe Tauern