Seoul’s Destination Marketing extends to Virtual World


Seoul Convention Bureau ( SCB) is launching a highly innovative method of MICE Destination Marketing in response to the new era the industry is facing

Rather than holding back its marketing activities, SCB has decided to take a major step forward, creating the “Virtual Seoul Platform” as an essential source to be used towards holding more MICE events in the digital world.

This is, according to the organisation, the first case in the world in which a destination marketing organisation is presenting a virtual platform up-front in promoting the city as a striking MICE destination. 

The Virtual Seoul Platform is designed to accommodate various types of MICE events. It portrays the actual Seoul in simple, realistic 3D graphics outlining venues and nature. The web-based format allows high accessibility without downloading and installing a program, also working on mobile devices with recent internet web browsers, such has Chrome, Edge and Safari.

Five venues are present on the platform, representing different charms of Seoul: a beautiful traditional palace, a modern cultural complex, the all-time favourite classic landmark tower, artificial islands, and a green space in the city. They each can be developed into a conference hall, workshop rooms, a promotional booth, a VR theatre or a lounge area. A wide range of possibilities means the venue can be customised to serve different functions according to the specific needs of an event. 

The attractiveness of Seoul’s MICE offering is also displayed in highly realistic VR videos. There are 360˚ VR videos on Seoul’s landmarks, unique venues, and team-building at the VR theatre. They are filmed in the first-person point of view to present them as if one is taking a virtual tour: riding a rickshaw to Hanok village, taking a glimpse of a temple stay program and taking a site inspection of a cruise venue are some of the programs on the list. The tour is extended to Seoul’s partner cities, Gangwon and Gwangju, as well as an array of special tour videos with Honorary Seoul Tourism Ambassador, Eunwoo Cha.

The well-known Korean band and Seoul Tourism Ambassadors BTS  also welcomes attendees with an official promotional video on a billboard in the lobby. 

UIA Associations Round Table Asia-Pacific 2020 hosted its first virtual roundtable at virtual Seoul from September 17 to 18.

Jihyun Kim, a director at SCB, mentioned that the Virtual Seoul Platform is versatile, with endless possibilities and rooms – to be built upon in the coming years by adding more venues or programs, becoming a universal source for organising and hosting any MICE event. 

More information about Plus Seoul and Seoul Convention Bureau is available at