Consumer survey: 70% of American travellers plan to holiday in 2021

An overwhelming majority of US and Canadian travellers (99%) are eager to travel again, with 70% stating that they plan to take a holiday in 2021, according to a Travel Leaders Group survey of nearly 3,000 frequent travellers.

The survey was conducted in September in conjunction with the World Travel & Tourism Council. Results indicate that 45% of respondents have already made plans or are starting to make finite plans for their next holiday, while 54% say they are dreaming of when they can travel again.

“These are really strong numbers. The fact that 99% of travellers surveyed said they are planning a trip or looking forward to the time they can travel again indicates that as concerns about COVID-19 are addressed, leisure travellers will lead the recovery,” said John Lovell, President of Travel Leaders Group.

In the survey, 23% of respondents said they plan to travel by the end of 2020, 70% said they will travel in 2021 with just 18% saying they will resume traveling in 2022.

“Consumer uncertainty about the risk of exposure or concerns about being quarantined is a core problem,” said Gloria Guevara, WTTC President & CEO. “With rapid testing to replace quarantine requirements, enhanced contact tracing and industry-wide standards by sector that can be clearly communicated to the public, we can help alleviate many of those concerns.”

The willingness of Americans to travel can be seen in the slow, but steady, increase in the Transportation Security Administration’s (TSA) daily screening numbers, which fell below 90,000 a day in April and are now approaching 1 million a day at peak periods. In 2019, TSA daily traveler counts averaged between 2.3 and 2.7 million passengers a day.

Photo: Buddhist monk playing checkers with an American tourist – Zhongdian (now Shangri-La) Yunnan, China
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