2020 ITB Asia News – Preview Edition

Reinventing Travel in The New Normal

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With ITB Asia just around the corner, it’s worth mentioning the official “theme” for this year’s virtual edition: “Reinventing Travel in the New Normal”. The three-day, over 100-session themed agenda has been specially curated to help travel industry professionals navigate through the current challenges and prepare for the industry’s recovery.  The virtual event next week will see travel industry professionals around the world connect to share ideas and plans that will shape the next decade of travel in a post-pandemic world. It will be hosted on the ITB Community in Asia (ITB Community) platform. The theme of this year’s virtual event will provide the foundation for the travel industry as it moves towards recovery. We truly believe that ITB Asia will play a fundamental role in shaping the future of travel in the new normal. Enabling participants to connect virtually allows for seamless knowledge sharing at a pivotal point in the travel industry’s history.