Top brass smiling after highly successful ITB Asia 2019

Senior executives from Messe Berlin, organisers of ITB Asia, are all smiles after an excellent 2019 edition of the show.

Dr Christian Göke, Chief Executive Officer, Messe Berlin said: “After 12 years, ITB Asia experienced strong growth again. This new record clearly demonstrates that the show is well accepted by the industry around the world as the must-attend event in Asia. Messe Berlin is delighted to continue the strategic partnership with Marina Bay Sands and the Singapore Tourism Board (STB) from 2020 to 2022. We very quickly realised that not only could we benefit from the extension, but that the whole of the global travel industry stood to benefit as well. I am also pleased to know that every year the team and all partners involved work hard to design ITB Asia to go right to the heart of the industry. At ITB, we build unforgettable emotions that link our industry with its people. Attendees can walk away with new inspiration, cultivating relationships and tangible takeaways.”

Keith Tan, Chief Executive, Singapore Tourism Board, said: “Since its inaugural show in 2008, ITB Asia has strengthened the travel industry in Asia. It has introduced new ideas, challenged prevailing mindsets, and provoked countless important connections and discussions. The travel industry in Singapore and throughout Asia has benefited immeasurably from ITB Asia. With the extension of our partnership with Messe Berlin (Singapore), STB looks forward to growing ITB Asia even further and making it even more relevant to Asia’s travel trade.”

Marina Bay Sands will see a renewal of its partnership with Messe Berlin (Singapore) as the show’s official partner hotel while the extension of the relationship with STB will see Singapore as the host country for ITB Asia for the next three years of the show.

George Tanasijevich, President and Chief Executive Officer, Marina Bay Sands, said: “Building communities is core to what we do at Marina Bay Sands. We are privileged to have contributed to the success of ITB Asia, which has been staged at Marina Bay Sands since 2014. We look forward to another three years of partnership with Messe Berlin, offering creative solutions and flexible venue spaces to elevate the show experience and to enable deeper engagements for all delegates”.


Photo: MICE Show Asia’s first edition drew major interest from industry professionals from around the region, and the world