Memorandum of Understanding signed for three years between Singapore and Messe Berlin

With organisers announcing a record number of over 1,300 exhibitors and more than 1,250 buyers at this year’s ITB Asia show, a new memorandum of understanding has been signed this week between the show organisers and the Singapore government.

The ceremony took place on Wednesday, between Messe Berlin CEO, Dr Christian Göke and Keith Tan, Chief Executive, Singapore Tourism Board. The MOU paves the way for an even more solid relationship between the show organisers and the local authorities, who have shown continued support for ITB Asia since its inception.
This year’s show has seen a major evolution over the previous edition. Over the past two days, along with today, organisations from across the travel industry are gathering to establish high- quality contacts and conduct business. Indeed, to meet demand, Asia’s leading travel trade show this year expanded to two oors, introducing a dedicated “MICE Show Asia 2019”.

Commenting on this year’s show, Katrina Leung, Managing Director of Messe Berlin (Singapore), ITB Asia’s organiser, said, “ITB Asia continues to maintain its position as the leading travel trade show in the region. Working in close collaboration with international exhibitors, travel companies and international buyers from across the MICE, leisure and corporate travel markets, we look forward to unveiling this year’s engaging and exciting programmes that will benefit all. With the expansion of the show and the launch of MICE Show Asia, we’re delighted to welcome our visitors to this 2019’s edition.”

Now in its twelfth year, ITB Asia has continued to enjoy support from destinations and businesses from across the world. Emphasising the global reach of ITB Asia, this year’s show has attracted ever-widening international interest and participation. Over 110 National Tourism Organisations (NTO) and Regional Tourism Organisations (RTO) are exhibiting this year, including first-time appearances for NTOs from Armenia, Czech Republic, Malta, Russia and the Balkan States – Macedonia, Montenegro and Serbia, and RTOs from Busan, Frankfurt, Los Angeles and more.

In addition, with the fast- growing demands of the MICE and corporate travel sectors, ITB Asia has this year launched the inaugural MICE Show Asia, a MICE-dedicated show to which all ITB Asia attendees have full access.


Photo: A jovial MOU signing by Messe Berlin CEO, Dr Christian Göke (left) and Keith Tan (right), Chief Executive, Singapore Tourism Board