ITB Asia News – Day 3 Edition


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Travel technology… at your service

The news this week that Messe Berlin (Singapore) is launching a new – dedicated – travel technology show for 2020 comes as no surprise given the huge, and ever-growing interest in travel related technologies. In keynotes on day one of the show, Booking.com and IBM addressed the industry’s common challenges such as readying businesses for their next wave of growth; rethinking and reinventing distribution strategies; and how the travel industry can capitalise on the digital revolution to succeed. Yesterday, attendees were able to hear from Agoda, Expedia, Google, TripAdvisor and Wego, who discussed actions to adapt to the ever-evolving market. Again today, Booking.com, OYO China and Tujia are leading the conversation on maximising opportunities to meet the needs of a new generation of Chinese travellers.

Destination Marketing is also looking more and more towards digital solutions, with this week’s tracks including the likes of iVenture Card, Rezgo, TourRadar and Trip Ninja. They have been discussing topics ranging from multi-city travel, what experiences one can learn from hotel distribution and how to get the most for brands via online travel agencies.

Looking ahead to next year, as a complement to the existing ITB Asia and MICE Show Asia, Travel Tech Asia in 2020 will be part of Asia Pacific’s largest travel trade show dedicated to travel technology. New buyers in charge of purchasing travel technology will be introduced to the latest innovations, emerging trends, leading industry brands and innovative start-ups that are gathered at one place to create new possibilities of travel.

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Richard Barnes
Editor-in-chief
ITB Asia News