G Adventures strengthens commitment to asian markets

Founded in 1990 by social entrepreneur Bruce Poon Tip, G Adventures is a small group adventure travel operator offering more than 750 tours in 100 countries and is riding from success to success.

G Adventures’ award-winning trips support local communities, giving travellers meaningful experiences with people, cultures, landscapes and wildlife, while offering them the freedom and exibility to explore on their own. G Adventures’ responsible approach to travel is demonstrated through its ‘G for Good’ social impact initiatives, which include travel guidelines for children, wildlife and Indigenous people.

As Asian travellers are increasingly getting involved in sustainable travel, G Adventures is marking its commitment to the market by expanding its Outside Sales Team. Bryce Young, Director of Emerging Markets for G Adventures, will now head up a team of six Global Purpose Specialists (GPS) throughout Asia, having recently appointed a second GPS in China.

The move comes as G Adventures is confident of the potential and the dynamic of Asian markets, “We consider adventure travel to be less about zip-lining and bungee jumping – although those are available on some of our itineraries! – and more about cultural immersion that connects you with like- minded travellers,” adds Bryce Young.

“Our style of travel is culturally authentic, sustainable, and caters for travellers looking for experiences based on their interests, as opposed to just by destination. Increasingly, we are nding that these are traits Asian travellers are looking for when choosing a holiday provider.”

“Importantly, a G Adventures tour provides the structure and security for those of whom English is a second language, with the freedom and exibility to still make the adventure their own,” he further explains

Within Asia, the company has identified the key emerging markets to be Singapore, Hong Kong, China, Malaysia, India, South Korea, Japan and Taiwan, with GPS serving each of these regions. In time, they hope to expand into other markets, such as the Philippines or Indonesia.


Photo: G Adventures at ITB Asia 2019