Saxony highlights tourism assets at ITB Asia

With its ideal location, halfway between Berlin and Prague, the Land of Saxony in Eastern Germany is well positioned to welcome Asian travellers, particularly the ones looking for an unusual cultural trip combined with the discovery of superb landscapes.

Saxony might not be the best known German destination for Asian tourists but the State is a true gem. For travellers, the State is easy to reach, half way by train or car from Prague and Berlin with their international airports. In Europe, Saxony with its cultural capital Dresden and Leipzig, the city of music, is Germany’s No. 1 destination for culture- minded tourists.

Saxony Tourism (TMGS) is promoting the destination under the slogan “Saxony. State of the Arts”. The State Tourism Board positions the region as a top cultural destination, focusing on arts, culture and city breaks, castles and palaces, traditions and crafts like Christmas as well as family, wellness and active holidays.

Saxony Tourism emphasizes particularly the state capital Dresden with its baroque architecture, its world-famous museums, its palaces and its spectacular opera house; Meissen, one of Europe’s oldest centres for porcelain production; Goerlitz, one of the most beautiful renaissance cities in Germany which often appears in movies; Leipzig, an important centre for trade, art, music, sciences and fairs of Germany. All around Saxony, castles, palaces and gardens are part of the great historic-cultural heritage of Eastern Germany.

Saxony is also an increasingly important destination for the MICE sector with fair grounds in Leipzig as well as fairs in Dresden and Chemnitz. Multiple congress and convention venues in hotels but also in attractions such as industrial heritage buildings or even the Leipzig Zoo make a choice difficult.
Incentive trips are possible in classical and less classical sites. Saxony’s touristic landscape provides the perfect background for unique incentive offers ranging from culinary delights at vineyards to amboyant castle events, activities in the diverse nature such as hiking in the rocky Saxon Switzerland. At Porsche Leipzig, delegates will not only see a production facility but enjoy also a conference centre for up to 680 guests at the Customer Centre, guided tours around the production sites and experience exciting driving events on the tarmac.

Saxony Tourism (TMGS) is the State Tourist Board and Destination Management Company for the Land and is dedicated to helping professionals of the tourism industry. TMGS is providing full service to tour operators, MICE agencies and press with general information tourist attractions and topics of Saxony, convention and incentive opportunities, itinerari


Photo: The porcelaine museum in Meissen