A partnership has been signed between Manchester United and the Malta’s Tourism Authority to promote the island as a tourist destination. Manchester United has 1.1 billion global fans and the Maltese Tourism Authority will provide special travel offers exclusively for the supporters of the Premier League club.
Commenting on this partnership, Malta tourism minister Konrad Mizzi declared: “We are working on several initiatives to increase Malta’s brand awareness to attract tourists from new, non-traditional markets as well as more foreign investment and businesses, while increasing Malta’s visibility around the world.” “This partnership complements our tourism strategy to consolidate our traditional markets such as the UK, whilst targeting new markets from Asia, where Manchester United holds a very strong following. I strongly believe that partnering with a club will help to establish Malta as the number one destination to visit,” added the minister.
In parallel, Malta will get exposure during home matches at Old Trafford and on the club’s digital marketing channels, social and printed media.
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Photo: Tourism Minister Konrad Mizzi (second right) holds a signed Man. United shirt alongside MTA Executive Chairman Gavin Gulia (right), Communications Co-ordinator Alex Cutajar (left) and Permanent Secretary Ronald Mizzi.