Global consumers are becoming more affluent, stimulating an increasing trend of disposable income invested into experiences vs material goods. This also can be seen at ITB Asia where the luxury travel offering is growing!
Over the past years, the hotel industry has undergone a major transformation in its quest to meet the changing definition of comfort and elegance. Disruptors included the rise of Airbnb, and “glamping”, which expanded the definition of luxury.
An extraordinary example of this can be found right here at ITB Asia, with Livo Arctic Luxury Igloos (M25, Basement 2). The company is developing an offer of high quality accommodation, restaurant, and event services for arctic Aurora travel in Posio, Finnish Lapland. The Aurora resort, due to open in a little over a year’s time, will be built to the authentic ambience of Finnish Lapland, which only “waits for the Aurora traveller to arrive and enjoy”. The “ultimate overnight experience” will be ensured with 10 suites and 30 luxury igloos. Visitors’ privacy and five- star accommodation solutions have been taken into account in the resort’s architecture. Aurora suites tailored especially for disabled visitors are also located in the vicinity of the main building. Another luxury Northern Lights player at ITB Asia is Northern Lights Luxury Tours Villa Säikkärä (M05, Basement 2).
An increasing number of receptive tour operators are also specialising in luxury travel. Here in Singapore, Luxury Tours & Travel Pte Ltd (F05, Basement 2), a Singapore registered licensed travel agency since 1985, offers a comprehensive range of travel services – Airport Transfers, Daily Sightseeing Tours (Seat-in- coach), Worldwide Hotels & Air Ticketing and Tour Packages.
Luxury India Holidays (J55, Basement 2) describe themselves as a small Boutique Travel design store. The company is a premium DMC with the prime focus of providing “Beyond Expectations” travel experiences to India, Nepal, Bhutan, Sri Lanka, the Maldives, and Dubai / Abu Dhabi. The group arranges all kinds of private tailor-made travel arrangements for the travel agent community (wholesalers and boutique travel operators worldwide) and actively supports B2B, agent to agent relationship.
Photo: Livo Arctic stand at ITB Asia 2019