The Global Code of Ethics for Tourism of the UNWTO prescribes the protection of natural, artistic, archaeological and cultural heritage, to allow traditional cultural products, crafts and folklore to survive and ourish, rather than causing them to degenerate and become standardised.
“In the thousands of years chronicling mankind’s progress, civilizations have flourished and fallen, and in their wake, left legacies bearing their indelible mark in the history of the world. These legacies showcase the pinnacle of mankind’s abilities, be they in outstanding monuments or in the uniqueness of paintings and music. Heritage tells mankind’s story. Tourism enlivens this heritage” said Zurab Pololikashvili, Secretary-General, World Tourism Organisation.
Photo: Zurab Pololikashvili, Secretary-General, World Tourism Organisation