Thought leadership drives business

With the theme of this morning’s opening keynote being “The future of travel in Asia: get ready for the next wave of growth”, this year’s ITB Asia kicks off on a decidedly positive theme.

In addition to the ITB Asia Knowledge Theatre, a swathe of conferences take place on different conference tracks: corporate travel, destination marketing, Muslim travel, travel technology, and the MICE Show Asia, making up six conference tracks in total.

The keynote presentations this year follow the theme, “Bold Thoughts, Bold Moves”. They focus on sharing innovative ideas, where attendees can expect to gain knowledge on practical applications to keep pace with industry changes. Recognising the revolutionary impact of technology on the travel industry, speakers from leading online travel agencies (OTA), travel-related partners and technology companies will share their perspectives on how businesses can innovate and leverage on technology as they tackle the challenges of this era.

The show will open today with a keynote session on managing industry’s biggest pain points. The session brings together experts from the biggest pillars in the travel industry – accommodation, distribution and technology: Booking.com and IBM. Addressing the industry’s common challenges, topics will include how businesses can ready themselves for the next wave of growth.

ITB Asia 2019’s keynote panel on 17 October, “The Future of Travel Distribution”, will identify business solutions for challenges faced by the sector during a time of uncertainty. The discussion will be led by senior executives from Agoda, Expedia Group, Google, TripAdvisor and Wego. They will answer the big “Where to next?” question, as they explore the rapidly changing travel industry, new technological advancements, and implement diverse distribution strategies to improve the consumer experience.

NEW: HAPPINESS LUNCH TALKS
ITB Asia has organised a series of talks on happiness, well-being and emotional intelligence. Explore the big questions in life and uncover what will bring lasting, genuine happiness for you as an individual, your employees and your customers.
16 – 18 October 2019,
12:00 – 1:00 pm 
Knowledge Theatre


Photo: Attendees at an ITB Asia 2018 conference