ITB Asia News – Day 1 Edition

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ITB Asia: providing tangible takeaways

ITB Asia has continuously succeeded in providing a platform for which industry players from across the MICE, leisure and corporate travel markets are brought together, securing growing interest among international exhibitors, travel companies and international buyers. Attendees are assured to leave with tangible takeaways and expert insights gleaned.

ITB Asia thus continues to receive overwhelming responses. As such, it is able to expand, allowing it to continuously re ne its focus to better provide for the demands of its attendees. Just this year alone, ITB Asia has strengthened its MICE component through the launch of MICE Show Asia; and introduced the Buyers Elite Partner Programme, which upholds the quality of services for buyers at the show. This year will also see an increase in the buyer contingent attending the show, with Asia still a majority, but with an increase in European and American buyers.


In a time of continued growth, industry players are eager to keep capitalising on it, wanting to gain insights of the current and upcoming trends in the travel scene. As the largest travel trade show in Asia Pacific, ITB Asia is working hard to provide a platform for which they can gather to establish high-quality contacts and conduct business. And with ITB Asia’s robust conference line- up also covering major themes and trends shaping the future of travel, including pressing and pertinent issues such as geopolitics and corporate development, many will look to them to gain insights on how to navigate the changing landscape, and receive practical applications on how to keep pace with these rapid changes affecting the industry. It all augurs well for another great show this year.



Richard Barnes
ITB Asia News